Showing posts with label frocks. Show all posts
Showing posts with label frocks. Show all posts

5.29.2009

today's inspiration: moving images

recently discovered the seasonless style of Isabella Oliver. More inspiring, though, than the classic, chic silhouettes is the effort and detail put into their ecommerce site. I mean what can you normally expect from a product page: description, fabric content, price, hopefully a zoom view? At Isabella Oliver, not only is there a zoom view of several styled shots along with a flat sketch, but also a mini video of the model on set -- you can actually watch the clothes move. It's just brill. I can't count how many times I've been mislead about how a garment really hangs on a body by a craftily styled photograph. Then when I order it and try it on it fits like a tent. 

Some of the videos are better than others I have to say, in a few you're just kind of watching the wind toss the fabric around a little bit, while in others the girl will do a full twirl or even a little runway strut. Still, it's g e n i o u s. Don't really know why more sites don't try this. If you're going to hire a model and have a proper photo shoot, you might as well bring along a little video camera too! 

The brand posted this video on YouTube which gives a decent example. Or just click on the links under some of the product images I've posted below and watch the clothes come to life:




 The Cape, $330
         Cap Sleeve Jacket, $255            
            

4.19.2009

made in america: t-bags

I've recently become interested in brands that are manufactured locally. From what I've learned, many of the smaller brands manufacture a majority of their clothing at home because they can keep a closer eye on quality control, there is a faster turnover, and they can save on shipping costs. Sometimes a certain kind of knit or trim needs to be outsourced because factories here do not have the capabilities or the prices are just too high. Still, the small support of the job market is much appreciated. These days I think it can't hurt to be a little more conscious of these types of things. If you've got the money to spend, make it count

The first company that gets a shout-out is the Los Angeles brand, t-bags. Their bohemian, colorful, printed jersey dresses are unmistakable. Here are some of my favs from this season:

Photobucket

trend: fringe

Blog Widget by LinkWithin